Stakeholders

The company   buys and resale solar home systems of various capacities, SEECO company also fabricates   and sell solar mobile phone chargers and solar driers depending on the size and model required by customers. The market served by SEECO is segmented into three major categories namely, institutional markets, business operators   and households. The institutional clients targeted are schools, hospitals, colleges, prisons, etc. The business segment covers restaurants and bars, hotels, barbeques and campsites   while the household include individual homes. SEECO Ltd sells about 60% of its products to Dar es salaam markets with remaining 40% being sold to upcountry regions and neighboring countries. For Dar es Salaam markets, the institutional clients constitute 20%, while business and household absorb 20% and 60% respectively.

About 50% of the company sales are done through agents, who sell the products to end users and stoves retailers. The other 50% is direct sales to end users from the selling points and at the market places. SEECO products are of best quality and durable and this has been verified and reported by customers who have been surveyed. Quality of the stoves and its marketing strategy that sets SEECO apart from its competitors. Majority households are already using charcoal as major source of cooking furl hence create a huge market for SEECO products and the cost is considerably lower than the up-front costs associated with other fuel sources like LPG.

On the supply side, SEECO has been in a good relationship with steel, metal, sheets, wrappers and clay suppliers and they have been representing important stakeholders for the Company since its establishment. Business environment which is very supportive also has a major impact on SEECO’s progress. Both financial and business development services received from AREED project facilitated business growth and expansion. Now SEECO is considering welcoming investors from both national and international. The government through Ministry of Energy and Environment also play a major role in creating an enabling environment for promotion of sustainable energy technologies but still a lot of lobbying for better strategies and enabling policy for development and growth of energy SMEs in rural areas is still needed.