Determinants of Success

Since its establishment, SEECO has been successfully operating enterprise and this has been possible due to a number of enabling conditions. First of all, technologies which are produced and distributed are known by the communities and hence they receive positive adoption. Many of the end-users/customers are familiar with the technologies and some are willing to spend money on them.

Network of Agents & Distributors, SEECO has considerable number of selling agents and distributors in Dar, Shinyanga, Mwanza, Kilimanjaro, Arusha, Tanga and Morogoro. Other than selling, these agents communicate customer’s reaction on existing products, change in preferences and demand, provide repair and maintenance and extend after-sale services.

Also, the company success has been its understanding of their customers; they identified a demand for solar lighting products.

Though not discussed in this case study, SEECO now also sells solar lanterns and 5W solar systems for lighting. About 90% of their products come from Barefoot Lighting in Australia. These products provide savings on electricity bills, eyes sight protection, improved livelihoods, and improvement in education as children are able to learn after sunset.