Commodity Chain

Toyola has a local commodity chain. The clay centers and various metal components of the stove are produced in Ghana and transported to Toyola's assembly areas. Once the supplies are at the assembly area, then Toyola's metal workers assemble the stoves. They also use scrap metal bought from two local scrap dealers about once a week in the assembly process. The stoves are then divided equally between the distributors and the Toyola salesmen. The distributors sell at fixed locations while the salesmen travel door-to-door. After the sale, Toyola does not have continued interaction with the customer.

Diagram of Toyola's Commodity Chain