Success Factors

In short, the success of AREED model is attributable primarily to the following combination of factors:

  • Highly motivated entrepreneurs with a good business model, vision and determination to succeed.
  • Dedication, capacity and technical support of AREED country partners working in close collaboration with Banks, MFI’s (microfinance institutions) to deliver high quality business development services. 
  • A large potential market to tap
  • Ability of the entrepreneur to communicate with rural people, cultivate and retain the trust of individual households, and develop innovative marketing and sales skills.
  • Access to start-up capital.